Issue No. 14 of Your Weekly Staff Meeting includes a baseball book about fundraising and a page from The Printing Bucket. When I attended my first direct mail workshop in 1971 (yikes!), the rule of thumb was to have your year-end donor appeal arrive the day after Thanksgiving. If youíre still thinking about the year-end letter, read "Please and Thank You: How (and How Not) to Write a Year-end Appeal Letter." Click here to download this article (one of 24) from The Timothy Group website.
Pat McLaughlin says there should be three B's in every one-on-one visit with a major donor: Be Good, Be Brief and Be Gone!
Be Good,
Be Brief,
Be Gone!
Would you invest $15 to generate a $25,000 or even a $1 million gift for your ministry or church? Of course you would! Consultant and author Pat McLaughlin has made over 200 major donor presentations each year for the last 15 years. He's taught fundraising principles in packed workshop rooms. Now you can buy his fundraising expertise (his book) for just $15.
McLaughlin, president and founder of The Timothy Group, umpires 30 baseball games each year and uses his avocation to mentor leaders on God-honoring development principles. Order Major Donor Game Plan: Rounding 3rd and Heading Home to get inside his baseball brain on the Five R's: Research, Romance, Request, Recognition and Recruitment.
Pat says every CEO and development officer must have their "Elevator Speech" ready for the 60-second pitch (baseball again). The first minute should include: history, mission, the importance of your existence, the need, how your program addresses the need, the cost, the ask, and the close. Then "if you have 30 to 40 minutes to make an ask, you will be awesome," writes Pat.
Order the book and learn more about The Timothy Group.
In 2007, hear Pat McLaughlin and other development professionals Jan. 10-13 at the CSA Conference (Dallas), and March 12-15 at the CMA Conference (Palm Springs).
Your Weekly Staff Meeting Questions:
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1. A potential donor asks for your 60-second elevator speech. Stand up and start talking!
2. Another donor asks, "If you received a gift of $1 million, what would you use it for?" Is your BHAG (Big Holy Audacious Goal) in writing?
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Insights from the Management Buckets Workshop Experience
PowerPoint presentations are like corporate karaoke, says Larry Chung, a software developer, in the Nov. 14, 2006, Cubicle Culture column in the Wall Street Journal. "For the most part, itís tough to listen to. We all applaud each other even though we know how bad it stinks." Amen!
There are an estimated 30 million PowerPoint presentations given every day, and most of them "bore people senseless." We all dread presenters who speak in bullet grunts. Jared Sandberg's WSJ column has some remedies for what some call "Death by PowerPoint." Click here to read his article.
In our Management Buckets Workshop Experience, we poke fun at PowerPointers when we unpack The Printing Bucket (one of 20 buckets). Join us and learn five ways to keep your presentations fresh and memorable.
Your Weekly Staff Meeting Questions:
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1. A good PowerPoint presentation should address what you want me To Know, To Feel and To Do. Which point is the most difficult one to get across?
2. Describe a memorable PowerPoint presentation you actually enjoyed this year. Why?
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